Lauren Rooke
About Lauren Rooke
Lauren Rooke is the Director of Product Marketing at Solv, where she has worked since 2024. She has extensive experience in marketing, having held various positions at SEPHORA and HomeLight, and holds a BA in Consumer Behavior from the University of California, Berkeley.
Current Role at Solv
Lauren Rooke serves as the Director of Product Marketing at Solv, a position she has held since 2024. In this role, she focuses on developing and implementing marketing strategies that enhance product visibility and drive customer engagement. Her experience in product marketing contributes to Solv's mission of improving healthcare access.
Professional Experience at SEPHORA
Lauren Rooke has extensive experience at SEPHORA, where she held multiple roles over several years. She began as a Marketing Intern in 2009 and progressed to positions including Marketing Assistant, Marketing Associate, Assistant Marketing Manager, Senior Marketing Manager for Loyalty, and Director of Mobile Marketing. Her tenure at SEPHORA spanned from 2009 to 2019, providing her with a solid foundation in marketing within the beauty industry.
Previous Role at HomeLight
Prior to her current position, Lauren Rooke worked at HomeLight as the Director and later as the Senior Director of Product Marketing from 2019 to 2022. In these roles, she was responsible for leading marketing initiatives that supported the company's growth in the real estate sector. Her leadership helped shape the marketing strategies that aligned with HomeLight's objectives.
Education and Expertise
Lauren Rooke earned her Bachelor of Arts degree in Consumer Behavior from the University of California, Berkeley. Her educational background provides her with a strong understanding of consumer insights, which she applies in her marketing roles to create effective strategies that resonate with target audiences.