Celine Siow
About Celine Siow
Celine Siow serves as the VP of Worldwide Channels and APAC Sales at Sonar, where she has worked since 2022. With over 20 years of experience in the technology sector, she has held various leadership roles at companies such as Hewlett Packard Enterprise and Alteryx, focusing on developing high-performing teams and driving business outcomes.
Work at SonarSource
Celine Siow serves as the Vice President of Worldwide Channels and APAC Sales at Sonar, a position she has held since 2022. Based in Singapore, she focuses on developing and expanding Global Partners and the Asia Pacific Headquarters. Her role involves driving business outcomes through high-impact teams and strategic partnerships.
Previous Experience at Hewlett Packard Enterprise
Prior to her current role, Celine worked at Hewlett Packard Enterprise as the General Manager for the HPE Software Business Group, Ezmeral AsiaPac, from 2020 to 2022. In this capacity, she managed operations and strategies for the software business across the Asia Pacific region while based in Singapore.
Career at Alteryx
Celine held multiple roles at Alteryx, including Regional Vice President of Sales for APAC & Japan from 2017 to 2020. She briefly served as Vice President of Strategic Partnerships in 2020. During her tenure, she was instrumental in forming the Singapore Women in Analytics Program, which aimed to foster a diverse support ecosystem in the analytics field.
Education and Expertise
Celine Siow earned a Bachelor of Business Administration (B.B.A.) in Marketing/Marketing Management from RMIT University, completing her studies from 2003 to 2006. With over 20 years of experience in the technology sector, she emphasizes the alignment of business and technology needs, contributing to her effectiveness in leadership roles.
Background in Sales and Management
Celine has a diverse background in sales and management, having worked at various companies including SolarWinds, where she held multiple positions from 2009 to 2017, and Datacraft as an Account Manager from 2005 to 2007. Her experience spans roles such as Director of Sales and Regional Sales Manager, focusing on the Asia region.