Kirti Joshi

Kirti Joshi

Director Of Product Marketing @ SonarSource

About Kirti Joshi

Kirti Joshi serves as the Director of Product Marketing at Sonar, where he focuses on creating clear narratives that enhance enterprise sales. With extensive experience at companies like Intel and AMD, he has developed successful go-to-market strategies for key products in the DevOps space.

Work at SonarSource

Currently, Kirti Joshi serves as the Director of Product Marketing at Sonar, a position held since 2021. In this role, Joshi focuses on synthesizing complex technology into simple narratives that enhance enterprise sales efforts. She has developed and executed comprehensive go-to-market strategies for Sonar's flagship products, including SonarQube, SonarCloud, and SonarLint. These products are essential to the DevOps workflows of millions of developers worldwide. Joshi also plays a key role in establishing Sonar's unique market position by collaborating with analysts to effectively communicate the product value proposition.

Previous Experience at Intel Corporation

Kirti Joshi worked at Intel Corporation for a total of 11 years, holding two significant roles. From 2008 to 2016, she served as a Design Verification Engineer in Austin, Texas. Following this, she transitioned to the role of Product Marketing Manager from 2016 to 2019, also in Austin. In these positions, Joshi contributed to various projects that enhanced product performance and market reach.

Experience at Idera, Inc. and AMD

Before joining Sonar, Kirti Joshi worked at Idera, Inc. as a Senior Product Marketing Manager from 2019 to 2021. In this role, she focused on product marketing strategies that aligned with business objectives. Earlier in her career, she was a Product Development Engineer at AMD from 2005 to 2008, where she was involved in product development initiatives that supported the company's technology offerings.

Education and Expertise

Kirti Joshi holds a Master of Science degree in Electrical and Computer Engineering from The University of Texas, which she completed from 2003 to 2005. Additionally, she earned a Bachelor of Science in Electronics Engineering from the University of Pune, India. Her educational background supports her expertise in product marketing, particularly in synthesizing technical information for broader audiences.

Advocacy for Inclusion and Collaboration

At Sonar, Kirti Joshi advocates for a culture of inclusion, collaboration, and growth within the product marketing team. She emphasizes the importance of utilizing both qualitative and quantitative data to inform product marketing decisions and strategies, ensuring that the team operates effectively in a competitive market.

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