Lauren Cranford
About Lauren Cranford
Lauren Cranford is a Senior Demand Generation Manager at SonarSource, where she has worked since 2021. She has a strong background in digital marketing and has held various marketing roles, including Marketing Director at Medici and Sr. Marketing Manager at Chiron Health.
Work at SonarSource
Lauren Cranford has been serving as the Senior Demand Generation Manager at SonarSource since 2021. In this role, she focuses on developing and executing marketing strategies that drive lead generation and support revenue growth. Her responsibilities include overseeing demand generation initiatives and contributing to the overall marketing strategy of the company.
Previous Experience at Medici
Before joining SonarSource, Lauren worked as the Marketing Director at Medici from 2019 to 2020. During her tenure in the Austin, Texas Metropolitan Area, she was responsible for leading marketing efforts and developing strategies that enhanced brand visibility and engagement.
Career at Chiron Health
Lauren served as the Senior Marketing Manager at Chiron Health, a subsidiary of Medici, from 2016 to 2019. In this position, she managed marketing campaigns and initiatives that supported the company's growth objectives and improved customer outreach.
Role at Idera Software
Prior to her role at Chiron Health, Lauren worked as the Senior Corporate Communications Manager at Idera Software from 2014 to 2016. Her responsibilities included managing corporate communications and developing strategies to enhance the company's public image and stakeholder engagement.
Education and Expertise
Lauren Cranford earned her B.S. in Strategic Communication with a Business Minor from Texas Christian University, studying from 2007 to 2011. She possesses extensive experience in digital marketing, particularly in demand generation and growth marketing, and has worked in fast-paced startup environments, effectively managing growth and change.