Michael Greeves
About Michael Greeves
Michael Greeves serves as the Sr. Director of Conversion Rate Optimization at Sonar and has extensive experience in digital marketing and demand generation across various companies. He has a strong background in B2B SaaS marketing strategies and has played key roles in companies transitioning from pre-IPO to post-IPO.
Work at SonarSource
Michael Greeves currently serves as the Senior Director of Conversion Rate Optimization (CRO) at SonarSource, a position he has held since 2024. In this role, he focuses on enhancing conversion rates through strategic optimization techniques. Prior to this, he worked at SonarSource as the Senior Director of Demand Generation from 2023 to 2024, where he was responsible for driving demand generation initiatives.
Advisory Role at Play
In addition to his role at SonarSource, Michael Greeves has been serving as an Advisor at Play since 2023. His advisory position allows him to leverage his extensive experience in digital marketing and demand generation to support the company's growth strategies in Silicon Valley.
Education and Expertise
Michael Greeves holds a Bachelor of Science degree in Sports Management and Exercise Science from Bowling Green State University, where he studied from 1991 to 1995. He also completed a Mini-MBA in Digital Marketing at Rutgers University - Newark in 2014. His educational background is complemented by advanced training in project management from Stanford University, where he studied from 2015 to 2016.
Background in Digital Marketing
Michael Greeves has a robust background in digital marketing, having held various leadership positions across multiple organizations. He worked as the Senior Director of Digital Marketing at Sumo Logic from 2021 to 2023 and led digital marketing efforts at Xactly Corp from 2013 to 2018. His experience includes founding HyperStrike, Inc. and serving as its CEO, where he focused on digital marketing strategies, PPC, and SEO.
Achievements in Demand Generation
Throughout his career, Michael Greeves has demonstrated expertise in scaling digital and demand generation efforts, particularly in the context of B2B SaaS businesses. He has led global marketing departments at companies that transitioned from pre-IPO to post-IPO status, specifically at Xactly and Sumo Logic. His work emphasizes the importance of monitoring impact metrics such as Product Qualified Leads (PQLs) and Marketing Qualified Leads (MQLs).