Lindsay Kincaid
About Lindsay Kincaid
Lindsay Kincaid is a Senior Consumer Marketing Manager at Sonendo®, Inc., with a diverse background in digital marketing and brand management. She holds an MBA from Loyola University Chicago and has previously worked at notable companies including IBM, Accenture Song, and Spectrum Brands.
Current Role at Sonendo
Lindsay Kincaid serves as the Senior Consumer Marketing Manager at Sonendo®, Inc., a position she has held since 2022. In this role, she focuses on brand growth and consumer engagement, leveraging her extensive background in digital marketing and brand management. Her work contributes to the company's marketing strategies and initiatives aimed at enhancing consumer experiences.
Previous Experience in Marketing
Before joining Sonendo, Lindsay Kincaid accumulated diverse marketing experience across several companies. She worked at Spectrum Brands, Inc. as a Brand Manager from 2021 to 2022, and at Ferrara Candy Company as an Associate Brand Manager from 2019 to 2021. Additionally, she held various roles at Accenture Song, including Digital Marketing Consultant and Digital Marketing Senior Analyst, where she developed her skills in digital marketing and brand strategy.
Educational Background
Lindsay Kincaid holds a Master of Business Administration (MBA) from the Quinlan School of Business at Loyola University Chicago, where she focused on marketing. She also earned a double major from Carnegie Mellon University, obtaining a Bachelor of Science in Decision Science and a Bachelor of Arts in Hispanic Studies. Her educational background supports her expertise in consumer marketing and brand management.
Early Career and Internships
Lindsay Kincaid began her career with several internships that provided foundational experience in marketing. She interned at Abbott as an International Marketing Insights Intern in 2014 and at IBM as a Performance Marketing Intern in 2015. These roles allowed her to gain practical insights into marketing strategies and consumer behavior early in her career.
Transition from Figure Skating to Marketing
Lindsay Kincaid transitioned from her childhood aspiration of becoming an Olympic figure skater to a career in marketing. This shift reflects her adaptability and determination, qualities that have influenced her approach to brand growth and consumer engagement within the marketing industry.