Michael Baskerville
About Michael Baskerville
Michael Baskerville is a Commercial Manager currently working at Songkick in London. He has previously held various roles in commercial growth and partnerships at Festicket and has experience in business development at Dice and as a booker and agent at 13 Artists.
Work at Songkick
Michael Baskerville has been serving as the Commercial Manager at Songkick since 2019. In this role, he focuses on developing and managing commercial strategies to enhance the company's revenue streams. His tenure at Songkick has allowed him to leverage his previous experience in the events and ticketing industry to drive growth and establish partnerships.
Previous Experience at Festicket
Prior to his current role, Michael Baskerville worked at Festicket in various capacities. He held the position of Global Head of Commercial Growth and New Revenue for eight months in 2019. Earlier in 2018, he served as the Commercial Partnerships Manager for six months and later as the Head of Partnerships for four months. His roles at Festicket involved managing partnerships and exploring new revenue opportunities.
Career Background in Business Development
Michael's career includes significant experience in business development. He worked at Dice as a Business Development professional from 2015 to 2017. In this role, he was responsible for identifying growth opportunities and building relationships within the live events sector. Additionally, he worked at 13 Artists as a Booker and Agent from 2013 to 2015, where he managed artist bookings and client relations.
Education and Expertise
Michael Baskerville studied at the Dyson School of Design Engineering, where he earned a Bachelor of Science degree in Physics from 2006 to 2009. His educational background provides him with a strong analytical foundation, which he applies in his commercial roles within the events and ticketing industry.