Jeff Lyon
About Jeff Lyon
Jeff Lyon is a Channel Sales Coordinator at Sonic Foundry Inc., where he has worked since 2021. He has extensive experience in sales and technology, having held various positions in the industry since 1998.
Current Role at Sonic Foundry
Jeff Lyon currently serves as the Channel Sales Coordinator at Sonic Foundry Inc., a position he has held since 2021. In this role, he develops Partner Spec opportunities that are tailored to customer use cases for video streaming and management. He is responsible for balancing dealer margins with customer costs in complex technology deployments. Additionally, he creates proposals for recurring hardware service contracts, software licenses, and cloud hosting contracts specifically for the North America channel sales.
Previous Experience at Sonic Foundry
Prior to his current role, Jeff Lyon worked at Sonic Foundry Inc. for a total of 19 years in various capacities. He served as an Inside Sales Representative from 2006 to 2021, where he focused on sales strategies and customer engagement. Additionally, he worked as an Inside Sales and Partner Representative from 2017 to 2021, contributing to the company's partner relations and sales initiatives.
Background in Sales and Lighting Technology
Jeff Lyon has a diverse background in sales and lighting technology. He worked as a Sales Representative at Barbizon Lighting Company for six months in 2002-2003. Prior to that, he was employed at Panavision as a Lighting Technician from 1998 to 2002, where he gained hands-on experience in the lighting industry. This combination of sales and technical expertise informs his current role in channel sales.
Education and Qualifications
Jeff Lyon studied at the University of Wisconsin Oshkosh, where he earned a Bachelor of Arts degree in Film from 1993 to 1998. His educational background provides a foundation for his work in the video streaming and management industry, enhancing his understanding of the technical aspects of the field.
Professional Development Initiatives
In his current role, Jeff Lyon organizes regular educational meetings with AV integrators and resellers. These meetings are designed to keep partners updated on the latest product offerings and ensure they are effectively positioning the Mediasite platform. This initiative reflects his commitment to professional development and knowledge sharing within the industry.