Sarah Wilde
About Sarah Wilde
Sarah Wilde serves as the Head of Marketing at Sonic Foundry Inc., where she develops integrated marketing campaigns to drive growth and sales. With a background in marketing leadership roles across various companies, she specializes in creating impactful customer interactions through events and communications.
Work at Sonic Foundry
Sarah Wilde serves as the Head of Marketing at Sonic Foundry Inc., a position she has held since 2021. In this role, she focuses on developing integrated marketing campaigns aimed at driving pipeline growth and accelerating sales. Wilde has successfully modernized marketing strategies and implemented streamlined processes within the organization. She has also revamped the company's organizational narrative, positioning, and messaging to enhance brand awareness. Additionally, she is recognized for building and managing talented marketing teams, supporting their professional development.
Previous Experience in Marketing
Before joining Sonic Foundry, Sarah Wilde held several key marketing positions. She worked as the Director of Marketing at Renaissance Learning from 2016 to 2020, where she contributed to marketing initiatives for four years. Prior to that, she served as the Manager of Global Conferences & Events at Covance from 2012 to 2016. Her earlier experience includes a role as Vice President, International Event Manager at AllianceBernstein, where she worked for ten years from 1998 to 2008. Wilde's career began as a Community Representative at DMB Associates from 1996 to 1998.
Education and Expertise
Sarah Wilde studied at Deerfield Academy and later attended St. Lawrence University, where she earned a Bachelor of Arts degree in Sociology. Her educational background complements her expertise in creating meaningful customer touchpoints through events and communications. This combination of education and practical experience has equipped her with the skills necessary to excel in various marketing roles throughout her career.
Achievements in Marketing
Throughout her career, Sarah Wilde has been recognized for her contributions to the marketing field. At Sonic Foundry, she authored press releases for significant corporate events, including the sale of the Mediasite business to Enghouse Systems. Her ability to modernize marketing strategies and enhance brand awareness has been a notable aspect of her professional journey. Wilde's focus on team development and management has also been a key factor in her success.