Achim M.
About Achim M.
Achim M. serves as the Vice President of Partner Development & Strategic Initiatives at Sony Music Entertainment, where he has worked since 2018. He has a diverse background in digital marketing, strategic partnerships, and media management, with previous roles at Sony Music and other organizations.
Current Role at Sony Music Entertainment
Achim M. serves as the Vice President of Partner Development & Strategic Initiatives at Sony Music Entertainment. He has held this position since 2018, contributing to the growth of the music streaming economy and the monetization of premium audio and video assets. His role involves strategic decision-making and the development of partnerships that enhance the company's market presence.
Previous Experience at Sony Music Entertainment
Achim M. has a significant history with Sony Music Entertainment, having worked in various roles since 2007. He started as a Global Management Development Associate, then progressed to Digital Marketing Manager, and later served as Director and Senior Director of Partner Development. His tenure at the company spans over a decade, during which he has focused on digital content distribution and audience development.
Educational Background
Achim M. has a strong educational foundation in media management and business. He earned a Bachelor of Arts degree from Hochschule Mittweida and a Master of Arts in Media Studies & Management from The New School. He is currently studying Venture Capital & Private Equity at Columbia Business School, further enhancing his expertise in strategic initiatives.
Expertise in Digital Marketing and Partnerships
Achim M. possesses an interdisciplinary background that includes expertise in digital content distribution, marketing, audience development, and customer acquisition. He has specialized knowledge in data analytics and metadata strategies, which supports his focus on internationalization and country roll-out initiatives within the music industry.
Professional Experience Outside Sony Music
In addition to his roles at Sony Music Entertainment, Achim M. has worked at tape.tv as Head of Strategic Partnerships and at Viacom as a Producer in TV Production. He also participated in The Fulbright Program as a Fulbright Scholar, which provided him with international exposure and experience in diverse environments.