Ahmad Alghawanmeh
About Ahmad Alghawanmeh
Ahmad Alghawanmeh serves as the Director of Digital Business and Partner Growth at Sony Music Entertainment, where he leads digital P&L and IP licensing partnerships in the MENA region. He has a diverse background in digital sales, partnerships, and investment promotion, with previous roles at Universal Music Group and the UAE Ministry of Foreign Trade.
Current Role at Sony Music Entertainment
Ahmad Alghawanmeh serves as the Director of Digital Business and Partner Growth at Sony Music Entertainment since 2021. In this role, he leads the digital profit and loss management and oversees intellectual property licensing and distribution partnerships across music and media services in the MENA region. He manages teams responsible for sales, promotion, supply chain operations, and analytics, contributing to the company's strategic initiatives in the digital landscape.
Previous Experience at Universal Music Group
Ahmad Alghawanmeh held multiple positions at Universal Music Group, including Senior Digital Partnership Manager - Content Licensing from 2014 to 2017 and Digital Account Manager from 2013 to 2014. In these roles, he managed and expanded digital distribution partnerships, focusing on developing and finalizing content and marketing deals for master and publishing rights. His work contributed to enhancing the company's digital presence in the region.
Background in Government and Corporate Sectors
Ahmad Alghawanmeh has a diverse background in both government and corporate sectors. He worked as a B2B Consultant for the UAE Ministry of Foreign Trade in 2012 and as an Investment Promotion Assistant at Invest Hong Kong from 2010 to 2011. His experience includes promoting foreign direct investment into Hong Kong by establishing partnerships with key organizations in the MENA region. He also served as Partnerships Development Manager at dmg world media.
Educational Qualifications
Ahmad Alghawanmeh holds a Bachelor of Science degree from the University of Jordan. He furthered his education by completing a Digital Marketing Leadership program at Squared Online. His academic background supports his expertise in digital business and marketing strategies.
Project Management Experience
Ahmad Alghawanmeh has experience in project management, having worked as a Project Manager with AIESEC from 2006 to 2008. He also served as a Marketing & PR Executive at JOHUD in 2008. His roles have involved managing international projects and developing strategic partnerships, enhancing his skills in collaboration and stakeholder engagement.