Amine Adel
About Amine Adel
Amine Adel is an A&R and Marketing professional with extensive experience in managing creative and technical teams. He has worked for notable companies such as Sony Music Entertainment and Jumia Group, and has a strong background in music production, marketing analytics, and customer engagement.
Work at Sony Music Entertainment
Amine Adel currently holds the position of A&R & Marketing at Sony Music Entertainment, a role he has occupied since 2020 in Dubai, United Arab Emirates. Prior to this position, he served as Marketing Manager at the same company for nine months from 2019 to 2020. In his current role, he manages both technical and creative teams, contributing to various projects and ensuring effective collaboration throughout the process.
Education and Expertise
Amine Adel earned a Master's degree in Marketing et Strategie Commerciale from ENCG Casablanca, where he studied from 2009 to 2013. His academic background is complemented by expertise in music production and sound design, utilizing software such as FL Studio and Logic Pro. He also possesses skills in mobile attribution and analytics, employing platforms like Appsflyer and Adjust for data-driven decision making.
Background in Marketing and Management
Amine Adel has extensive experience in marketing and management roles across various companies. He worked at Jumia Group in multiple capacities, including CRO Manager and Product Growth Manager, from 2015 to 2016 and 2015 to 2015, respectively. He also held the position of Head of Marketing at Storytel from 2018 to 2019. His career includes roles in business development at Magento and performance marketing at Avito.ma.
Technical Skills and Tools
Amine Adel is proficient in a variety of data and analytics tools, including Amplitude, Google Analytics, and Tableau, which he uses for data-driven decision-making. He is skilled in CRM platforms such as Braze and Mixpanel for marketing automation and customer engagement. Additionally, he conducts competitive and keyword research using SEM Rush and Moz, and utilizes media buying tools like Facebook Ads, Google Ads, and Snapchat.
Entrepreneurial Ventures
In addition to his corporate roles, Amine Adel is the founder of ProducerSources.com, a position he has held since 2016 in Dubai, United Arab Emirates. His entrepreneurial efforts focus on optimizing user activation through UX redesign, A/B testing, and personalized customer journey mapping, showcasing his commitment to enhancing user experience and engagement.