Antonia Drumm
About Antonia Drumm
Antonia Drumm is an Audience Manager Radio at Sony Music Entertainment in Berlin, a position she has held since 2020. She has a background in social sciences and intercultural communication, with previous roles in marketing and radio assistance in Munich.
Current Role at Sony Music Entertainment
Antonia Drumm serves as the Audience Manager Radio at Sony Music Entertainment. She has held this position since 2020, contributing to the company's strategies in audience engagement and radio programming. Her role involves analyzing audience trends and preferences to enhance the reach and effectiveness of radio initiatives.
Previous Experience in Radio and Marketing
Before joining Sony Music Entertainment, Antonia Drumm worked in various roles related to radio and marketing. She was a Studio Assistant at Radio Gong 2000 from 2009 to 2016, where she supported radio programming efforts. Additionally, she worked at Kulturgipfel GmbH as a Marketing & Kommunikation specialist from 2016 to 2018, focusing on communication strategies in the cultural sector.
Education and Academic Background
Antonia Drumm studied at Universität Augsburg, where she earned a Bachelor of Arts in Social Sciences from 2010 to 2015. She furthered her education at Hochschule München, obtaining a Master of Arts in Intercultural Communication and Cooperation from 2016 to 2019. Her academic background supports her expertise in audience management and cultural communication.
Experience at Instituto Cervantes
From 2015 to 2019, Antonia Drumm worked as a Kulturredaktionsassistentin at Instituto Cervantes in Munich. In this role, she assisted with cultural programming and editorial tasks, contributing to the promotion of Spanish culture and language in Germany.