Arletta Korff
About Arletta Korff
Arletta Korff is the Director of Innovation at Sony Music Entertainment, a position she has held since 2021. She has extensive experience in the music industry, having previously worked in various roles at Sony Music, including Senior Manager of Innovation and Head of Innovation.
Current Role at Sony Music Entertainment
Arletta Korff serves as the Director of Innovation at Sony Music Entertainment, a position she has held since 2021. In this role, she focuses on driving innovative strategies and initiatives within the company. Her work is based in Berlin, Germany, where she contributes to the evolution of the music industry through creative solutions and forward-thinking projects.
Previous Experience at Sony Music Entertainment
Prior to her current role, Arletta Korff held several positions at Sony Music Entertainment. She was the Head of Innovation from 2019 to 2021, where she led various innovation efforts. Additionally, she worked as a Senior Manager in Innovation for eight months in 2018 and as a Senior Manager in Business Development for two months in the same year. She also served as Manager of Business Development from 2015 to 2018, accumulating extensive experience in the music business.
Educational Background
Arletta Korff studied at Universität Hamburg, where she focused on Medien- und Kommunikationswissenschaft and Spanish Literature from 2008 to 2011. She also attended Universidad Complutense de Madrid, studying Ciencias de Información from 2009 to 2010. This educational foundation has equipped her with a strong understanding of media and communication, which supports her professional endeavors in the music industry.
Experience at NETEYE
Before her tenure at Sony Music Entertainment, Arletta Korff worked as an Account Manager at NETEYE from 2013 to 2014. During this year-long position in Hamburg, she was responsible for managing client accounts and contributing to the company's operational success.