Carina Grace
About Carina Grace
Carina Grace serves as the Vice President of International Marketing at Sony Music Entertainment, where she specializes in global marketing campaigns for UK-signed artists. With a background at Sony since 2014 and previous experience as Director of International Marketing, she leads a team of 10 and excels in artist relations and communication.
Current Role at Sony Music Entertainment
Carina Grace currently holds the position of Vice President, International Marketing at Sony Music Entertainment. She has been in this role since 2014, overseeing the International Marketing department at Sony Music UK. In her capacity, she manages a team of 10 professionals dedicated to developing and executing global marketing strategies for artists. Her focus includes both established and emerging UK-signed artists, ensuring that their promotional campaigns are effectively implemented across various markets.
Previous Experience at Sony Music Entertainment
Before her current role, Carina Grace served as Director of International Marketing at Sony Music Entertainment from 2006 to 2014. During her eight-year tenure in this position, she was involved in creating and managing marketing campaigns for a diverse roster of artists. This experience laid the foundation for her current responsibilities and expertise in international marketing within the music industry.
Education and Expertise
Carina Grace studied at Dublin City University, where she achieved a degree in Communications. This educational background has equipped her with essential skills in artist relations, communication, and presentation. Her expertise is evident in her ability to craft and implement effective marketing strategies that resonate with global audiences.
Strengths in Marketing and Artist Relations
Carina Grace possesses strong skills in artist relations, communication, and presentation. These strengths enable her to build effective partnerships with artists and stakeholders, facilitating successful marketing campaigns. Her role requires a deep understanding of the music industry and the ability to navigate the complexities of international marketing.
Global Campaign Management
In her role as Vice President, Carina Grace is responsible for running global marketing campaigns for artists signed to various labels, including Columbia, RCA, Black Butter, Insanity, Ministry of Sound, Relentless, and Syco. Her work involves coordinating efforts across different regions to ensure that promotional activities align with the artists' branding and market positioning.