Christine 'Seven' Mosha
About Christine 'Seven' Mosha
Christine 'Seven' Mosha serves as the Marketing and Artist Development Manager for Eastern Africa at Sony Music Entertainment, where she has worked since 2020. She has a notable background in the music industry, including roles at MTV Networks and Rockstar 4000 Music Entertainment, and has played a key role in the success of several prominent African artists.
Work at Sony Music Entertainment
Christine Mosha serves as the Marketing and Artist Development Manager for Eastern Africa at Sony Music Entertainment. She has held this position since 2020, contributing to the music industry in Tanzania for over four years. In her role, she focuses on enhancing the visibility and marketability of artists, while also developing strategic marketing initiatives tailored to the African music landscape.
Previous Experience at MTV Networks Africa
Prior to her current role, Christine worked at MTV Networks Africa from 2005 to 2010 as part of the Brand and Commercial team. During her five years there, she gained valuable experience in brand management and commercial strategies, which laid the foundation for her future endeavors in the music industry.
Founding Rockstar Africa
Christine launched Rockstar Africa, a recording label and talent management company, which has played a key role in the success of several artists, including Alikiba and Ommy Dimpoz. The company has been instrumental in shaping the careers of these artists and has contributed to their recognition in various awards.
Achievements in Artist Development
Christine has significantly impacted the careers of artists like Alikiba and Ommy Dimpoz, facilitating Alikiba's win as Best African Act at the MTV Europe Music Awards and Ommy Dimpoz's recognition as Best Male East Africa at AFRIMA. Her efforts in artist development have helped these musicians gain substantial acclaim in the industry.
Focus on African Music Business
Christine aims to simplify the music business landscape in Africa, making it more profitable for artists and business partners. She has been involved in creating business models that have led to artists amassing over 11 million social media followers and achieving more than 150 million YouTube video views.
Product Introduction and Empowerment Initiatives
Christine spearheaded the introduction of African products such as Mofaya Energy Drink, Mofaya Carbonated Drink, and Loko Flame Products. These initiatives are designed to empower African artists by providing them with business partnership opportunities, further integrating them into the commercial aspects of the music industry.