Clara Lam
About Clara Lam
Clara Lam serves as the Senior Marketing and Business Development Manager at Sony Music Entertainment, where she has worked since 2021. With over 10 years of experience in the music industry, she focuses on digital marketing and business development, overseeing promotions for various artists.
Work at Sony Music Entertainment
Clara Lam has been employed at Sony Music Entertainment since 2017, initially serving as New Business Development Manager until 2021. In her current role as Senior Marketing and Business Development Manager, which she has held since 2021, she plays a significant role in concert and new business pitching for Sony Music artistes. Her responsibilities include overseeing marketing promotions for a diverse roster of artists, such as Jason Chan, Phil Lam, Mischa Ip, Cath Wong, and Lil’ Ashes. She actively identifies B2B opportunities to enhance Sony Music's market presence.
Education and Expertise
Clara Lam earned her Bachelor's of Arts from the School of Creative Media at City University of Hong Kong, where she studied from 2006 to 2010. With over 10 years of experience in the music industry, she specializes in digital marketing and business development. Her academic background and professional experience equip her with the skills necessary to navigate the complexities of marketing and business strategies within the music sector.
Background
Before joining Sony Music Entertainment, Clara Lam worked at PCCW as a Senior Project Executive from 2011 to 2017. This role contributed to her extensive experience in project management and business development. Her career trajectory reflects a consistent focus on the music industry and marketing, allowing her to build a robust foundation for her current position at Sony Music.
Achievements
Clara Lam has made notable contributions to Sony Music Entertainment, particularly in concert and new business pitching. Her involvement in marketing promotions for various artists demonstrates her ability to enhance visibility and engagement within the music industry. Her strategic approach to identifying B2B opportunities has further solidified her role in enhancing Sony Music's market presence.