Clare Allan
About Clare Allan
Clare Allan serves as the Senior Manager of Brand Partnerships at Sony Music Entertainment in London, where she has worked since 2022. With a background in marketing and brand management, she has held various roles in the music and marketing industries, demonstrating a strong interest in integrating technology and social media trends into her work.
Work at Sony Music Entertainment
Clare Allan has been serving as Senior Manager, Brand Partnerships at Sony Music Entertainment since 2022. In this role, she focuses on developing and managing brand partnerships that align with the company's strategic objectives. Her tenure at Sony Music spans five years, during which she has demonstrated a commitment to integrating technology and social media trends into partnership initiatives. Based in London, she plays a crucial role in enhancing the brand's visibility and engagement within the music industry.
Previous Experience in Brand Partnerships
Before joining Sony Music Entertainment, Clare Allan held various positions that contributed to her expertise in brand partnerships. She worked at PMK•BNC as an Account Manager for one year and served as an Account Executive at Momentum Worldwide. Additionally, she was a Senior Account Manager at Haygarth for one year. These roles allowed her to develop skills in managing client relationships and executing marketing strategies, which she now applies in her current position.
Educational Background
Clare Allan studied at the University of Exeter, where she earned a BA Hons in Geography with European Study, including proficiency in French. Her academic journey included an Erasmus Year at Université Bordeaux Montaigne, where she studied Geography, French, Sociology, and Psychology. She also completed her GCSEs and A-Levels at James Allen's Girls' School, focusing on Geography, Religious Studies, French, and Economics. This diverse educational background supports her analytical skills in brand partnerships.
Career in Marketing and Brand Management
Clare Allan's career in marketing began with roles in various organizations, including Nike, where she worked as a Digital Marketing Manager for the Nike Training Club. She also gained experience as an Artist Relations/Marketing Assistant at Warner Music Australia and as a Marketing/Office Assistant at Chugg Entertainment. These positions provided her with a solid foundation in marketing strategies and brand management, which she has leveraged in her subsequent roles.
Skills and Interests
Clare Allan demonstrates a proactive approach and excellent organizational skills, particularly in high-pressure situations. Her passion for integrating the latest technology and social media trends into brand partnerships reflects her keen interest in pop culture and lifestyle trends. These interests inform her work and enable her to create innovative and relevant brand partnerships in the music industry.