Darren Rodney
About Darren Rodney
Darren Rodney serves as the Director of Finance and Marketing at RCA Records, a position he has held since 2012. With a strong background in finance and marketing within the music industry, he has contributed significantly to budget management and financial analysis.
Work at Sony Music Entertainment
Darren Rodney has been employed at Sony Music Entertainment since 2004, holding various positions over the years. He currently serves as the Director of Finance, Marketing at RCA Records, a role he has held since 2012. Prior to this, he was the Finance Senior Director, Marketing at RCA Records from 2018. His earlier roles included Systems Analyst for Legacy Recordings, Finance Manager for The Thread Shop, and Manager of Digital Operations for Legacy Recordings. Throughout his tenure, he has contributed to financial planning and analysis within the organization.
Education and Expertise
Darren Rodney holds a Master of Business Administration (M.B.A.) in Accounting and Finance from NYU Stern School of Business, where he studied from 2007 to 2010. He also earned a Bachelor of Arts (B.A.) in Music Business from Berklee College of Music, completing his studies from 2001 to 2003. His educational background provides him with a strong foundation in both finance and the music industry, enabling him to effectively manage financial operations in a music-focused environment.
Background
Darren Rodney's career in the music industry began in 2004 when he joined Sony Music Entertainment. Over the years, he has held multiple roles that have allowed him to develop expertise in finance and marketing within the music sector. His experience spans various departments, including digital operations and finance management, which has equipped him with a comprehensive understanding of the industry's financial landscape.
Achievements
In his role at RCA Records, Darren Rodney manages a marketing budget of approximately $40 million, overseeing budgeting, forecasting, and accounting for marketing expenditures. He has provided analyses to the COO and CFO on cost-cutting measures, leading to significant changes in spending and approval processes. Additionally, he builds financial models for sales and marketing forecasting and supports the Legal Department with third-party audit claims related to marketing expenditures.