Dinraj Shetty
About Dinraj Shetty
Dinraj Shetty is a Director at Sony Music Entertainment, where he has worked for 25 years. He has extensive experience in sales and marketing within the entertainment industry and holds an MBA and a Bachelor's degree in Electronics Engineering from Mumbai University.
Current Role at Sony Music Entertainment
Dinraj Shetty has served as Director at Sony Music Entertainment since 1999. He operates from the Mumbai area and has been with the company for 25 years. In this role, he has been instrumental in promoting Sony/ATV's catalog and negotiating worldwide agreements. His responsibilities also include signing and developing songwriters at Sony Music Publishing, showcasing his commitment to nurturing talent within the music industry.
Previous Experience in Sales Management
Before joining Sony Music Entertainment, Dinraj Shetty held several positions in sales management. He worked as an Area Sales Manager at Perfetti Van Melle from 1997 to 1998 in the Western Region of India. Following that, he served as a Territory Sales Manager at Marico Ltd. from 1998 to 2000, also in the Western Region. Additionally, he was a Territory Manager at Godrej Consumer Products Limited from 1995 to 1997 in Mumbai, where he gained valuable experience in sales and territory management.
Educational Background and Qualifications
Dinraj Shetty studied at the University of Mumbai, where he earned a Bachelor's degree in Electronics Engineering from 1989 to 1993. He furthered his education by obtaining a Master of Business Administration (MBA) in Marketing from Mumbai University between 1993 and 1995. His educational background provides a solid foundation for his career in both sales management and the entertainment industry.
Expertise in Content Monetization and Industry Relations
Dinraj Shetty possesses expertise in the evolving landscape of content monetization within the entertainment ecosystem. He has a deep understanding of media content across multiple platforms, genres, and languages. His role at Sony Music India has involved fostering relationships with industry partners, including the Indian Performing Right Society (IPRS), which is crucial for navigating the complexities of the music industry.
Contributions to Business Development at Sony Music India
Throughout his tenure at Sony Music Entertainment, Dinraj Shetty has been pivotal in setting up various business verticals and scaling ongoing projects. His contributions have been significant in enhancing the company's presence and operations within the music industry, reflecting his strategic approach to business development.