Hendrik Bach
About Hendrik Bach
Hendrik Bach is a Senior Digital Marketing Manager at Sony Music Entertainment, with extensive experience in digital marketing and communication. He founded ichbinwach.de and has held various roles in companies such as ProSiebenSat.1 Digital GmbH and Tollwood GmbH.
Current Role at Sony Music Entertainment
Hendrik Bach serves as the Senior Digital Marketing Manager at Sony Music Entertainment, a position he has held since 2021. Located in München, Bayern, Deutschland, he has contributed to various digital marketing initiatives within the company. His role involves developing and implementing marketing strategies that align with the company's goals in the music industry.
Previous Experience at ProSiebenSat.1 Digital GmbH
Prior to his current position, Hendrik Bach worked at ProSiebenSat.1 Digital GmbH as Manager Content Communication for five months in 2021. During his tenure in München, Bayern, Deutschland, he focused on content strategies that enhanced the company's digital presence and audience engagement.
Background in Digital Marketing and Project Management
Hendrik Bach has a diverse background in digital marketing and project management. He worked as a Junior Project Manager for Culture Brands & Graphic Design at Avantgarde Gesellschaft für Kommunikation mbH in 2017. Additionally, he held roles as Art Director & Graphic Designer at Media-Exclusive-Digital and as Art Director & Marketing Management at Tollwood GmbH, further solidifying his expertise in the field.
Educational Background
Hendrik Bach studied Digitale Kommunikation und Medien/Multimedien at Universität Passau, where he earned a Bachelor of Arts (BA) from 2012 to 2016. He also completed a vocational training program in Mediengestaltung Bild und Ton at Cimdata Medienakademie Berlin from 2009 to 2012. His education has provided him with a strong foundation in digital communication and media design.
Entrepreneurial Venture with ichbinwach.de
In addition to his corporate roles, Hendrik Bach is the CEO and Founder of ichbinwach.de, a platform he established in 2013. The platform has been operational for over a decade, reflecting his commitment to digital marketing and brand development. His passion for understanding brand complexities is evident in his work with this venture.