Inês Dias
About Inês Dias
Inês Dias is a digital marketing specialist currently employed at Sony Music Entertainment in Lisbon, Portugal. She has a degree in Advertising and Marketing from Escola Superior de Comunicação Social and has held various positions in the music and retail industries.
Current Role at Sony Music Entertainment
Inês Dias has been serving as a Digital Marketing Specialist at Sony Music Entertainment since 2020. In this role, she focuses on developing and implementing digital marketing strategies to enhance the visibility of artists and their music. Her work involves analyzing market trends and consumer behavior to optimize promotional campaigns, contributing to the overall success of the label's digital presence.
Previous Experience in the Music Industry
Prior to her current position, Inês Dias worked at Universal Music Group as a Digital Promoter from 2019 to 2020. In this capacity, she was responsible for promoting music releases through digital channels, engaging with audiences, and supporting marketing initiatives. Additionally, she gained experience at Web Summit in 2018, where she worked in credentialing, further enhancing her skills in event management and customer interaction.
Education and Expertise
Inês Dias is currently pursuing her studies at Escola Superior de Comunicação Social, focusing on Publicidade e Marketing. She achieved her Licenciatura in 2016, demonstrating her foundational knowledge in marketing principles. Earlier, she studied at Escola Secundária Maria Lamas, where she specialized in Línguas e Humanidades from 2013 to 2016, which provided her with a strong background in communication and critical thinking.
Work Experience in Other Industries
Inês has diverse work experience beyond the music industry. She worked at Inditex as a Sales Assistant from 2017 to 2019, where she developed customer service skills and retail knowledge. Additionally, she briefly worked as an Assistant Producer at Everything Is New in 2019, gaining insights into production processes within the event management sector.