Irmay Hyacinth Ledesma
About Irmay Hyacinth Ledesma
Irmay Hyacinth Ledesma is a Creative Director at Sony Music Entertainment in the Philippines, where she has worked since 2021. She holds a Bachelor's degree in Information Technology from the University of Asia and the Pacific and a Master's degree in Design Management from Yonsei University.
Work at Sony Music Entertainment
Irmay Hyacinth Ledesma has served as the Creative Director at Sony Music Entertainment since 2021. In this role, she is responsible for overseeing creative projects and initiatives within the Philippines. Her work includes managing visual assets and contributing to the overall artistic direction of the company.
Education and Expertise
Irmay Ledesma holds a Bachelor of Science degree in Information Technology from the University of Asia and the Pacific, where she studied from 2009 to 2013. She furthered her education by obtaining a Master's degree in Design Management from Yonsei University, completing her studies from 2019 to 2021. Her educational background supports her expertise in creative direction and project management in the entertainment industry.
Background
Irmay Ledesma completed her secondary education at St. Scholastica's Academy in Bacolod from 2005 to 2009. Following her academic pursuits, she co-founded an artist management company, contributing to the development of talent within the entertainment sector. Her diverse background combines technology and design, enhancing her capabilities in creative roles.
Achievements in Projects
Irmay Ledesma was involved in the project for SB19's Pagsibol EP, where she managed the photography and visual assets associated with the release. Her contributions to this project highlight her skills in visual storytelling and project execution within the music industry.
Client Collaborations
Throughout her career, Irmay Ledesma has collaborated with various notable clients, including Netflix, Pepsi, CJ E&M / EN Management, Ayala Malls, Lucky Me, URC JackN'Jill, Shopee, and Globe. These collaborations reflect her ability to work with diverse brands and contribute to high-profile projects in the entertainment and marketing sectors.