Jéssica Sabatini
About Jéssica Sabatini
Jéssica Sabatini is the Head of Digital Marketing at Sony Music Entertainment, where she has worked since 2019. She has extensive experience in marketing, having previously held various roles at Sony Music and other organizations, and has a strong educational background in business and marketing.
Current Role at Sony Music Entertainment
Jéssica Sabatini serves as the Head of Digital Marketing at Sony Music Entertainment, a position she has held since 2019. In this role, she leads a team focused on creating digital marketing campaigns tailored for local artists. She oversees the delivery of creative and media assets for international and strategic marketing teams, ensuring that marketing efforts are cohesive and effective.
Previous Experience at Sony Music Entertainment
Prior to her current role, Jéssica worked at Sony Music Entertainment in various capacities. She served as an International Marketing Jr. Analyst from 2015 to 2017 and later as an International Marketing Sr. Analyst from 2017 to 2019. During her time in these positions, she contributed to the marketing strategies for international artists while based in Rio de Janeiro.
Educational Background
Jéssica has a solid educational foundation in business and marketing. She studied Business Administration at Udesc Esag, earning a Bachelor of Business Administration (BBA) from 2010 to 2014. She also completed a Post Graduation in Business Management and Marketing at Escola Superior de Propaganda e Marketing from 2015 to 2016. Additionally, she has participated in Seth Godin's Akimbo Workshops and achieved altMBA 46 since 2021.
Foundational Work Experience
Jéssica's early career included various internships and roles that contributed to her expertise in marketing. She worked as an intern at Novociclo Ambiental from 2010 to 2011 and at STRATUS GROUP in 2013. She also held positions at Grupo ND and Voe Ideias - Live Mkt in 2014. Furthermore, she was involved with Instituto Lixo Zero Brasil as a Public Relations professional from 2011 to 2013 and founded Zero Waste Youth, where she served from 2011 to 2015.
Involvement with AIESEC
Jéssica was actively involved with AIESEC no Brasil, where she held two positions in 2012. She served as GCDP ICX for six months and later as Public Relations for five months. These roles allowed her to develop skills in international collaboration and public relations within a global youth organization.