Johnathan Fernandez
About Johnathan Fernandez
Johnathan Fernandez serves as the Head of Digital Marketing at Sony Music Entertainment in Bogotá since 2017, where he focuses on enhancing fan engagement through innovative digital experiences. He has previously held various roles in digital marketing and project management, establishing partnerships with major global music platforms.
Work at Sony Music Entertainment
Johnathan Fernandez has held the position of Head of Digital Marketing at Sony Music Entertainment since 2017. In this role, he is responsible for overseeing the creative development of artist campaigns that aim to enhance engagement on digital streaming platforms. His work focuses on creating innovative digital experiences that connect fans with artists, contributing to the overall marketing strategy of the organization.
Previous Experience in Digital Marketing
Before joining Sony Music Entertainment, Johnathan Fernandez worked at BlackSip in various capacities. He served as a Digital and eCommerce Account Manager for four months in 2016 and as a Senior Business Partner for eleven months from 2016 to 2017. His experience at BlackSip involved managing digital marketing initiatives and fostering client relationships. Additionally, he worked as a Freelance Project Manager at BRM S.A. in 2014, where he contributed to project management efforts.
Education and Expertise
Johnathan Fernandez studied Marketing and Business at Pontificia Universidad Javeriana, where he specialized in Marketing cultural and Music Business, completing his studies in 2016. He also attended Scuola d' Italia, earning a certification in Lingua Italiana in 2013. His educational background includes studies in English at Universidad Pedagógica Nacional and Industrial Engineering with a focus on Stock Investments at Corporación Universitaria Minuto de Dios from 2007 to 2013.
Digital Marketing Initiatives
In his career, Johnathan Fernandez has established strong partnerships with major global music platforms, including TikTok, Facebook, Instagram, and YouTube. His efforts in digital marketing have been directed toward enhancing fan engagement through innovative strategies. He has a history of developing campaigns that leverage social media and digital platforms to increase visibility and interaction with artists.
Career Progression in Digital Marketing
Johnathan's career in digital marketing began at BRM S.A., where he held multiple roles, including Community Management and Social Media Manager from 2013 to 2014. He later advanced to the position of Digital Project Manager Senior from 2015 to 2016. His diverse experiences in these roles have contributed to his expertise in managing digital marketing projects and strategies effectively.