Jojo Niedecken
About Jojo Niedecken
Jojo Niedecken is an A&R and Marketing Manager at Sony Music Entertainment, where he has worked since 2021. He has a background in music management, having previously held roles at Universal Music Group and Wasted Talent Entertainment GmbH.
Current Role at Sony Music Entertainment
Jojo Niedecken currently serves as the A&R & Marketing Manager at Sony Music Entertainment. In this role, which began in 2021, Niedecken is responsible for overseeing artist relations and marketing strategies within the organization. The position is based in Berlin, Deutschland, where Niedecken applies expertise in music management and marketing to enhance the label's artist roster and promotional efforts.
Previous Experience at Sony Music Entertainment
Prior to the current role, Jojo Niedecken worked as an A&R Coordinator at Sony Music Entertainment from 2020 to 2021. During this 11-month tenure in Berlin, Niedecken contributed to the A&R department by identifying and developing new talent, as well as supporting various artist projects.
Education and Expertise
Jojo Niedecken studied at Popakademie Baden-Württemberg, where a Bachelor of Arts in Business Management was achieved from 2014 to 2017. This educational background provided a foundation in business principles relevant to the music industry, equipping Niedecken with skills applicable to roles in A&R and marketing.
Experience at Universal Music Group
Niedecken has previous experience with Universal Music Group, where roles included a Student Assistant position in 2016 for 11 months and an internship in 2015 for 4 months. Both positions were based in Berlin and allowed Niedecken to gain valuable insights into the music industry while supporting various operational functions.
Artist Management Experience
From 2017 to 2019, Jojo Niedecken worked as an Artist Manager at Wasted Talent Entertainment GmbH. In this role, Niedecken managed artist careers, focusing on development and strategic planning to enhance their market presence. This experience contributed to a deeper understanding of artist needs and industry dynamics.