Joleng Leng
About Joleng Leng
Joleng Leng serves as the International and Digital Manager at Sony Music Entertainment, where she has worked since 2016. With a background in digital advertising and a degree in Media Studies from the University of South Australia, she has developed expertise in managing digital strategies for major telecommunications and streaming services.
Work at Sony Music Entertainment
Joleng Leng has been with Sony Music Entertainment since 2012, holding various positions over the years. Currently, she serves as the International and Digital Manager, a role she has held since 2017. Prior to this, she worked as a Marketing Executive and Senior Digital Manager. Her tenure at Sony Music spans over a decade, during which she has contributed to the company's digital strategy and marketing efforts in New York, New York.
Education and Expertise
Joleng Leng studied at the University of South Australia, where she earned a Bachelor of Arts degree in Media Studies and Communication from 2008 to 2011. Her educational background provides her with a solid foundation in media and communication, which she applies in her current role in the music industry. This academic experience complements her expertise in digital management and marketing.
Background in Digital Advertising and F&B
Before transitioning to the music industry, Joleng Leng had a career in digital advertising and the food and beverage sector. This diverse background has equipped her with a unique skill set that she leverages in her current role at Sony Music. Her experience in these industries has informed her approach to digital management and marketing strategies.
Digital Strategy Management
In her role at Sony Music Entertainment, Joleng Leng has managed digital accounts for major telecommunications companies, including Celcom, Umobile, Maxis, and DiGi. She has also handled digital strategies for prominent streaming services such as Spotify, Deezer, and YouTube. Her work in these areas demonstrates her capability in managing complex digital initiatives and enhancing the company's online presence.