Kaitlin Reid
About Kaitlin Reid
Kaitlin Reid serves as the Streaming Strategy Manager for Sony Music Entertainment, where she focuses on enhancing streaming performance for international artists. With a background in music marketing and consumer behavior, she combines her interests in music, technology, and storytelling to develop effective strategies.
Work at Sony Music Entertainment
Kaitlin Reid currently serves as the Streaming Strategy Manager for US International at Sony Music Entertainment, a position she has held since 2021. In this role, she focuses on driving streaming performance for artists outside the United States, including notable names such as Beyoncé and Harry Styles. Prior to her current position, she worked as a Global Streaming Specialist and Global Streaming Coordinator within the company, contributing to the digital marketing strategies that enhance the visibility of various artists. Reid also completed a Digital & Streaming Marketing Internship at Sony Music in 2017.
Education and Expertise
Kaitlin Reid holds two degrees from The University of Texas at Austin - Moody College of Communication. She earned a Bachelor of Science in Public Relations and a Bachelor of Journalism, both with honors, from 2014 to 2018. Her academic background provides a strong foundation in communication and media, which she applies in her current role in streaming strategy. Additionally, she engages in exploring the intersection of music, branding, and consumer behavior, which informs her strategic decisions in music marketing.
Background
Reid's professional journey includes diverse roles in the music and marketing industries. Before joining Sony Music, she co-founded Vibrant Mood Tracker, where she served as Co-Founder and Product Manager. She also worked as a Writing Coach at the Moody Writing Support Program, assisting students in Advertising, PR, and Journalism. Her experience spans various positions, including Assistant Media Planner at Deutsch and Music Writer for ORANGE Magazine, showcasing her multifaceted skills in media and marketing.
Achievements
Throughout her career, Kaitlin Reid has contributed to various projects that enhance the digital presence of music artists. She oversees Sony Music's social media accounts, focusing on innovative marketing strategies that leverage her interests in music, technology, and storytelling. Her work aims to connect audiences with larger concepts through effective branding and marketing initiatives. Reid's efforts in understanding consumer behavior play a crucial role in informing strategic decisions within her team.