Lauren Wilson
About Lauren Wilson
Lauren Wilson is a Marketing Coordinator at Sony Music Entertainment, where she has worked since 2019. She has a background in music business and marketing, with previous roles at Warner Music Group and Cat 5 Music.
Current Role at Sony Music Entertainment
Lauren Wilson has served as a Marketing Coordinator at Sony Music Entertainment since 2019. In this role, she has been responsible for coordinating marketing campaigns aimed at promoting emerging artists within the country music genre. Her efforts have contributed to enhancing the visibility and engagement of these artists with fans. Additionally, she has developed digital marketing strategies that have strengthened Sony Music Nashville's online presence.
Previous Experience at Warner Music Group
Before her current position, Lauren Wilson held multiple roles at Warner Music Group in 2019. She worked as an Emerging Talent Associate focusing on Events for three months in the Greater Nashville Area. Additionally, she served as a Licensing Administrator for three months, and as an Emerging Talent Associate in Radio and Streaming, Marketing, also for three months. These positions allowed her to gain valuable experience in the music industry.
Education and Expertise
Lauren Wilson earned a Master's degree in Music Business and Entertainment Industries from the University of Miami, where she studied from 2017 to 2019. Prior to that, she completed a Bachelor's degree in Digital Communication and Media/Multimedia at Michigan State University from 2012 to 2016. She also studied Marketing at Michigan State University, achieving another Bachelor's degree during the same period. This educational background has equipped her with a strong foundation in marketing and media.
Experience in Music Marketing
Lauren Wilson has extensive experience in music marketing, having worked as the Head of Marketing at A Cappella University from 2016 to 2018. She also held the position of President at Cat 5 Music in 2018, where she oversaw social media strategies and marketing initiatives. Additionally, she completed internships at various organizations, including The Vocal Company and Common Ground Music Festival, where she gained practical skills in marketing and event coordination.
Internship and Early Career Experience
Lauren Wilson began her career with several internships that provided her with foundational experience in the music industry. In 2015, she worked as a Media Intern at Meridian Entertainment Group and as a Marketing Intern at Common Ground Music Festival. In 2016, she served as a Marketing Intern at The Vocal Company. These early roles helped her develop essential skills in marketing and event planning.