Lucas Anchieta
About Lucas Anchieta
Lucas Anchieta serves as the Head of Digital Marketing at Sony Music Entertainment, where he has worked since 2019. He possesses extensive experience in digital marketing, having previously held positions at Esporte Interativo and NBCUniversal, and has a strong educational background in marketing, digital design, and entrepreneurship.
Current Role at Sony Music Entertainment
Lucas Anchieta serves as the Head of Digital Marketing at Sony Music Entertainment since 2019. In this role, he has developed and implemented digital marketing strategies that have significantly enhanced the company's online presence. His work focuses on aligning digital content with global music trends, ensuring that the marketing efforts resonate with international audiences.
Previous Experience at NBCUniversal, Inc.
Prior to his current position, Lucas worked as a Digital Marketing Specialist at NBCUniversal, Inc. from 2014 to 2018 in the Rio de Janeiro Area, Brazil. During his four years there, he gained valuable experience in digital marketing, contributing to various campaigns and initiatives that targeted diverse audiences.
Internship at Esporte Interativo
Lucas began his career as a Marketing Intern at Esporte Interativo, where he worked for seven months from 2009 to 2010. This early experience provided him with foundational skills in marketing and digital content production, setting the stage for his future roles in the industry.
Educational Background in Marketing and Digital Design
Lucas studied at ESPM Escola Superior de Propaganda e Marketing, where he completed a Post Graduation in Marketing and Digital Design from 2012 to 2014. He furthered his education at the University of Lisbon, earning a Post Graduation in Entrepreneurship and Innovation from 2018 to 2019. Additionally, he studied Cinema at UFRJ, achieving a degree in Rádio e Tv from 2008 to 2012.
Freelance Work and Digital Content Expertise
In addition to his roles in established companies, Lucas has been working as a Professional Freelancer since 2009. He possesses extensive experience in producing and editing digital content tailored for international audiences. His specialization includes integrating data analysis into digital marketing campaigns to optimize performance and engagement.