Margit Bohn
About Margit Bohn
Margit Bohn is a Senior Manager of International Marketing at Sony Music Entertainment, where she has worked since 2019. She has extensive experience in the music industry, having held various roles at Viacom, Universal Music Group, and Aftenposten.
Current Role at Sony Music Entertainment
Margit Bohn has been serving as the Senior Manager of International Marketing at Sony Music Entertainment since 2019. Based in the Berlin Area, Germany, she specializes in developing global digital marketing strategies, social media campaigns, and creator initiatives. Her role involves planning and executing international artist travel for promotional activities and meetings, primarily targeting key markets in the EU, the UK, and the US.
Previous Experience at Universal Music Group
Prior to her current position, Margit Bohn held multiple roles at Universal Music Group. She worked as the Head of Promotion, International from 2014 to 2016 in Oslo, Norway. Following this, she served as Project Manager for International Marketing from 2016 to 2019 in Stockholm, Sweden. Additionally, she was the Promotions Manager, International from 2013 to 2014, also in Oslo. These roles contributed to her expertise in marketing and promotion within the music industry.
Background in Journalism
Margit Bohn began her career in journalism, working at Aftenposten as a Journalist and Si;D editor from 2010 to 2011. She later joined FilmMagasinet AS as a Journalist from 2011 to 2013. This background in journalism provided her with strong communication skills and an understanding of media, which she has applied throughout her marketing career.
Education and Expertise
Margit Bohn studied at Macquarie University, where she focused on Music Journalism, Film Theory, Media Theory, and Media & Communication Studies, completing her studies in 2011. She also earned a Bachelor's degree in Communication and Media Studies from Oslo and Akershus University College from 2009 to 2012. Her educational background supports her expertise in crafting effective marketing strategies and enhancing artist branding.
Recognition in the Music Industry
In 2018, Margit Bohn was recognized on the inaugural Nordic Music Biz Top 20 under 30 list. This acknowledgment highlights her contributions to the music industry and her impact on international marketing and promotion.