Mez Tara
About Mez Tara
Mez Tara serves as the Vice President of International Marketing at Sony Music Entertainment, a position he has held since 2020. He has a background in Communications from the University of Maryland and extensive experience in international marketing within the music industry.
Current Role at Sony Music Entertainment
Mez Tara serves as the Vice President of International Marketing at Sony Music Entertainment. In this role, which began in 2020, Tara is responsible for overseeing marketing strategies that target international markets. The position involves collaboration with various departments to enhance the global presence of Sony Music's artists and projects. Tara's extensive experience in the music industry contributes to the effectiveness of marketing initiatives within the company.
Previous Experience at Sony Music Entertainment
Before becoming VP, Mez Tara held the position of Director of International Marketing at Sony Music Entertainment from 2015 to 2020. During this five-year tenure, Tara focused on developing and implementing marketing campaigns aimed at expanding the reach of artists in international markets. This role built upon Tara's previous experience in the industry and laid the groundwork for the current leadership position.
Experience at Universal Music Group
Prior to joining Sony Music Entertainment, Mez Tara worked at Universal Music Group as the Director of International Marketing from 2009 to 2015. In this role based in New York, NY, Tara managed marketing efforts for international artists and projects. This six-year experience provided valuable insights into the music industry and contributed to Tara's expertise in global marketing strategies.
Background in Special Events at MTV
Mez Tara began their career in the music industry at MTV, where they worked in Special Events from 2007 to 2009. This two-year role in New York, NY, involved planning and executing various events that promoted MTV's programming and artists. The experience at MTV helped Tara develop skills in event management and marketing, which would later be applied in higher-level marketing roles.
Education and Expertise
Mez Tara earned a Bachelor of Communication from the University of Maryland. The education provided a foundation in communications, which is essential for effective marketing in the music industry. This academic background supports Tara's professional endeavors in international marketing, enhancing the ability to create impactful marketing strategies.