Sabine Feirabend
About Sabine Feirabend
Sabine Feirabend serves as the A and R Director at Sony Music Benelux, a position she has held since 2017. She has a diverse background in marketing and music, with previous roles at Viacom and Diageo, and holds degrees from the University of Amsterdam and San Francisco State University.
Current Role at Sony Music Entertainment
Sabine Feirabend serves as the A&R Director for Sony Music Benelux, a position she has held since 2017. Based in New York, she has been instrumental in overseeing artist development and music production within the Benelux region. Her role involves scouting new talent, managing relationships with artists, and collaborating with various departments to enhance the company’s music portfolio.
Previous Experience at Viacom
Prior to her current role, Sabine Feirabend worked at Viacom in various capacities. She began as an Internship Marketing at MTV in 2009 for four months. Following this, she served as a Brand Manager for MTV from 2009 to 2012, and held the position of Marketing Executive for MTV and TMF from 2009 to 2010. Additionally, she initiated the Dutch MTV Awards in 2011, contributing to the brand's visibility and engagement.
Educational Background
Sabine Feirabend has a solid educational foundation in business and marketing. She studied at the University of Amsterdam, where she earned a Master's degree in Marketing and Business Studies from 2008 to 2009. She also holds a Bachelor's degree in Finance from the same university, completed between 2003 and 2008. Earlier, she attended San Francisco State University in 2007, further enhancing her academic credentials.
Experience in the Music Industry
In addition to her role at Sony Music, Sabine Feirabend has extensive experience in the music industry. She worked as an A&R Manager for Epic Amsterdam from 2014 to 2015. Her career also includes a significant tenure at MTV Networks, where she initiated the Dutch MTV Awards in 2011. This diverse experience has equipped her with a comprehensive understanding of the music landscape.
Career at Diageo
Before her roles in the music industry, Sabine Feirabend worked at Diageo as a Customer Marketing Manager on Trade from 2012 to 2014 in London. This position involved developing marketing strategies and managing trade relationships, which contributed to her overall marketing expertise.