Samira Leitmannstetter
About Samira Leitmannstetter
Samira Leitmannstetter serves as the Vice President of Bold Collective at Sony Music Entertainment, where she leads a team of over 40 professionals. She has extensive experience in brand and artist development within the music and entertainment industry, having held various roles at major music companies.
Current Role at Sony Music Entertainment
Samira Leitmannstetter serves as Vice President of BOLD COLLECTIVE at Sony Music Entertainment since 2019. In this role, she leads a team of over 40 professionals within the Central Creative Unit. Her responsibilities include overseeing several expert teams that focus on Content Strategy, Data Driven Business, Editorial Storytelling, and Media & Creator Relations across all music genres and frontline labels.
Previous Experience at Sony Music Entertainment
Before her current position, Samira worked at Sony Music Entertainment as Director of Artist & Editorial Brands Development from 2018 to 2019. During her tenure, she was involved in developing strategies to enhance artist branding and editorial content, contributing to the company's overall mission in the music industry.
Career at Universal Music Group
Samira Leitmannstetter held multiple roles at Universal Music Group. She served as Lead Video Strategy from 2017 to 2018 and as Digital Channel & Concepts Manager from 2016 to 2017. In these positions, she focused on video content strategies and digital marketing initiatives, enhancing the visibility of artists and their music.
Background in Marketing and PR
Samira has a diverse background in marketing and public relations. She worked at Warner Music Group as Temp Marketing & PR in 2010 and held various roles at häberlein & mauerer ag, including Junior Consultant and Assistant PR & Social Media. These experiences provided her with a solid foundation in brand management and communication strategies.
Education and Expertise
Samira Leitmannstetter holds a Master of Arts (M.A.) in Media and Music from Hochschule für Musik, Theater und Medien Hannover and the Department of Journalism and Communication Research, completed between 2010 and 2012. She also earned a Bachelor of Arts (B.A.) in Media and Communications from Universität Passau, from 2007 to 2010. Her educational background supports her extensive experience in the tech, music, and entertainment industries.