Shane Choi
About Shane Choi
Shane Choi is a Marketing, Catalogue, and Streaming Manager at Sony Music Entertainment, where he has worked since 2022. He has extensive experience in digital marketing and music management, having held positions at various organizations including Secret Sounds, Australian Chamber Orchestra, and Universal Music Group.
Current Role at Sony Music Entertainment
Shane Choi serves as the Marketing, Catalogue, and Streaming Manager at Sony Music Entertainment. He has held this position since 2022, contributing to the management of music catalogues and the development of streaming strategies. In his current role, he manages the artist Nooky, focusing on enhancing the artist's visibility and engagement within the music industry.
Previous Experience in Digital Marketing
Before joining Sony Music Entertainment, Shane Choi worked as the Digital Marketing Manager at Secret Sounds from 2015 to 2017. In this role, he focused on digital marketing strategies to promote various artists and events in Australia. He also held a position as a Marketing professional at the Australian Chamber Orchestra from 2017 to 2018, where he contributed to marketing initiatives in Sydney.
Experience in Music and Retail Industries
Shane Choi has a diverse background in both the music and retail sectors. He worked at Apple as a Creative in Retail for one year in 2010, where he was involved in enhancing customer experiences. Additionally, he served as a Digital Planner and Account Manager at Initiative from 2012 to 2015, focusing on digital marketing strategies in Sydney. His experience also includes a brief tenure as a Senior Account Manager at The M Agency in 2015.
Tenure at Universal Music Group
From 2018 to 2022, Shane Choi worked at Universal Music Group as part of the Streaming and Media team. During his four years there, he developed expertise in managing music streaming platforms and media strategies, contributing to the growth and visibility of various artists and their music catalogues.
Education and Expertise in Music
Shane Choi studied at the Australian Institute of Music, where he earned a Bachelor's Degree in Music with a focus on Composition and Production from 2008 to 2010. This educational background has equipped him with the skills necessary to navigate the complexities of music marketing and streaming strategies effectively.