Shelley Lee
About Shelley Lee
Shelley Lee is a Communications Manager at Sony Music Entertainment in Sydney, Australia, where she has worked since 2019. She has a background in marketing and extensive experience in media relations, brand identity, and campaign execution.
Work at Sony Music Entertainment
Shelley Lee has held multiple roles at Sony Music Entertainment since 2014. She currently serves as Communications Manager, a position she has held since 2019 in Sydney, Australia. Prior to this, she worked as National Television Promotions from 2018 to 2019 and as Artist Relations and Communications from 2017 to 2019. Her earlier roles included Artist Relations and Media Management from 2016 to 2017 and Branch Coordinator from 2015 to 2016. Additionally, she began her career at Sony Music as a Media and Publicity Intern from 2014 to 2015 in Brisbane.
Education and Expertise
Shelley Lee studied at Queensland University of Technology (QUT), where she earned a Bachelor of Entertainment Industries with a minor in Marketing from 2012 to 2014. She also completed her high school education at Marymount College, Gold Coast, from 2007 to 2011. Her educational background supports her expertise in managing client-facing KPIs and budget management for communication projects.
Background in Retail and Marketing
Before her extensive career in the music industry, Shelley worked at TOPSHOP TOPMAN as a Retail Sales Assistant and Personal Shopper from 2013 to 2015. She also gained experience in marketing, social media, and event management at The Arcade Creative from 2014 to 2015. These roles contributed to her understanding of customer engagement and brand promotion.
Achievements in Media Campaigns
Shelley Lee specializes in end-to-end media campaign execution, ensuring comprehensive coverage and impact for the artists she represents. She has developed a strong media database of contacts, which enhances the effectiveness of media campaigns. Her expertise includes defining artists' brand identity through strategic communication efforts and maintaining consistent messaging.
Skills in Communication Management
Shelley possesses a keen understanding of tone of voice, essential for maintaining consistent internal and external messaging. Her proven track record includes managing communication projects that align with client objectives and effectively convey brand narratives.