Tara Mathai Davis
About Tara Mathai Davis
Tara Mathai Davis serves as the Vice President of Insights & Reporting at Sony Music Entertainment, a position she has held since 2023. With a background in psychology and extensive experience in consumer marketing and analytics, she leads a department focused on data-driven strategies in music and podcasting.
Current Role at Sony Music Entertainment
Tara Mathai Davis serves as the Vice President of Insights & Reporting at Sony Music Entertainment, a position she has held since 2023. In this role, she leads a department focused on providing data-driven recommendations and innovative strategies across the music and podcasting sectors. Her leadership is instrumental in shaping the company's approach to consumer insights and analytics.
Previous Positions at Sony Music Entertainment
Tara Mathai Davis has held multiple roles at Sony Music Entertainment prior to her current position. She worked as Senior Director of Insights & Reporting for Music & Podcasts from 2019 to 2023, and as Director of Research, Reporting & Analytics from 2015 to 2017. Additionally, she served as Associate Director of Research, Reporting & Analytics from 2013 to 2015, and as Manager of Research, Reporting & Analytics from 2012 to 2013. Her career at Sony began with an internship in Consumer Research & Analytics in 2011.
Education and Expertise
Tara Mathai Davis earned a Bachelor of Arts in Psychology from Princeton University, where she studied from 2002 to 2006. She furthered her education by obtaining a Master of Arts in Psychology from New York University between 2010 and 2012. Her academic background supports her extensive experience in global consumer marketing, which includes social media, strategic planning, consumer research, branding, and creative development.
Experience at DDB Worldwide
Before her tenure at Sony Music Entertainment, Tara Mathai Davis worked at DDB Worldwide. She started as an Assistant Account Executive from 2007 to 2008, then progressed to an Account Executive role from 2008 to 2010. Her experience in advertising contributed to her skills in consumer insights and analytics.
Internship Experience
Tara Mathai Davis began her professional career with an internship at AEA Investors LP in 2005. She also completed an internship in Consumer Research & Analytics at Sony Music Entertainment in 2011. These early experiences laid the foundation for her future roles in research and analytics within the music industry.