Teresa López Santacruz
About Teresa López Santacruz
Teresa López Santacruz is a Digital Product Manager at Sony Music Entertainment, with a strong background in digital marketing and e-commerce. She holds multiple degrees, including a Master's in Digital Marketing and E-Commerce from EAE Business School, and has previously worked for companies such as G2 Worldwide and The Estée Lauder Companies Inc.
Current Role at Sony Music Entertainment
Teresa López Santacruz serves as a Digital Product Manager at Sony Music Entertainment. She has held this position since 2016, contributing to the company's digital initiatives for over eight years. Her role involves managing digital products and enhancing user experiences within the music industry.
Education and Expertise
Teresa has a strong educational background in marketing and digital business. She earned a Máster en Dirección de Marketing Digital y Comercio Electrónico from EAE Business School from 2018 to 2019. Additionally, she completed a Programa de Digitalización de Empresas at ISDI in 2017, focusing on digital transformation strategies. Her academic journey also includes a Licenciatura in Publicidad y Relaciones Públicas from Universidad San Jorge and a Master's degree in Publicidad from Universidad Antonio de Nebrija.
Previous Work Experience
Before her tenure at Sony Music Entertainment, Teresa worked at The Estée Lauder Companies Inc. as an E-Commerce & Digital Marketing professional from 2014 to 2016. She also served as an Account Executive at G2 Worldwide from 2011 to 2014. Additionally, she gained experience through an internship at 3lemon in 2011. These roles provided her with a solid foundation in digital marketing and account management.
Professional Development
Teresa has pursued various professional development opportunities to enhance her skills. She completed an Especialización in E-commerce at Inesdi Digital Business School in 2018. Furthermore, she participated in an Account Planning Bootcamp at Miami Ad School Madrid in 2016. These programs have equipped her with advanced knowledge in digital marketing and e-commerce strategies.
International Experience
Teresa has gained international experience through her studies, including a Curso de Erasmus at Katholieke Hogeschool Mechelen. This exposure has contributed to her understanding of global marketing practices and digital strategies, enriching her professional perspective in the digital product management field.