Valentina Hermida Ramirez
About Valentina Hermida Ramirez
Valentina Hermida Ramirez is a Product Manager at Sony Music Entertainment, specializing in digital marketing and media promotion for music releases. She has a diverse background in the music industry, having held various roles in Colombia and Spain, and holds multiple degrees in cultural management and music business.
Work at Sony Music Entertainment
Valentina Hermida Ramirez has been employed at Sony Music Entertainment since 2019, serving as a Product Manager. In this role, she focuses on developing and executing marketing strategies for music releases. Her work involves collaboration with various teams to enhance the visibility and reach of artists within the music industry. Based in Madrid, she has contributed to the growth of local artist development and has played a significant role in the promotion of music projects.
Previous Experience in Music Industry
Prior to her current role, Valentina worked at Barcelona Events Musicals S.L. as a Booking Coordinator for five months in 2019. She also held the position of Productora Ejecutiva at Villalón Entretenimiento from 2017 to 2018 in Colombia. Additionally, she served as Jefe de A&R at Villalón Entretenimiento Creativo from 2015 to 2017. These roles provided her with a solid foundation in the music industry, enhancing her skills in event coordination, artist relations, and production management.
Education and Expertise
Valentina holds a Máster en Gestión Cultural from Universitat Internacional de Catalunya, where she studied Gestión de recursos culturales y análisis de políticas from 2018 to 2019. She also completed a Postgraduate Degree in Music Business Innovation at IMB International Music Business School from 2021 to 2022. Her educational background includes studies in Ciencias Sociales at Pontificia Universidad Javeriana and Universidad Nacional de Córdoba, where she participated in an intercambio estudiantil. This diverse education supports her expertise in digital marketing, public relations, and media promotion.
Specialization in Digital Marketing and Artist Development
Valentina specializes in digital marketing, public relations, and media promotion specifically tailored for music releases. She has extensive experience in planning and implementing marketing strategies aimed at local artist development in Spain. Her strong passion for direct engagement with artistic projects allows her to create effective digital and marketing strategies that resonate with audiences and enhance artist visibility.
Role as Label Manager for The Orchard
In addition to her responsibilities at Sony Music Entertainment, Valentina serves as a Label Manager for The Orchard, a global platform for physical and digital distribution. In this capacity, she oversees the distribution of music content, ensuring that artists receive the necessary support for their releases. Her role involves strategic planning and collaboration with various stakeholders to optimize the distribution process.