Zach Hochkeppel
About Zach Hochkeppel
Zach Hochkeppel serves as the Vice President of Marketing at Legacy Recordings, a division of Sony Music Entertainment, where he has worked since 2017. He has extensive experience in the music industry, having held senior marketing positions at notable companies such as Capitol Music Group, EMI Music, and Blue Note Records.
Work at Sony Music Entertainment
Zach Hochkeppel has served as Vice President of Marketing for Legacy Recordings at Sony Music Entertainment since 2017. In this role, he oversees marketing strategies and initiatives for the Legacy Recordings division, which focuses on the catalog of established artists. His tenure at Sony Music Entertainment spans over seven years, during which he has contributed to the growth and visibility of the label's extensive catalog.
Previous Experience in Music Marketing
Prior to his current role, Hochkeppel held several senior positions in marketing at major music labels. He was Senior Vice President of Marketing at Capitol Music Group from 2013 to 2016, and at EMI Music from 2008 to 2013. His experience includes managing marketing and publicity departments through multiple reorganizations and collaborating with various stakeholders to enhance artists' careers.
Leadership at Blue Note Records
Hochkeppel worked at Blue Note Records in various capacities, including Senior Vice President and General Manager from 2006 to 2008. He played a key role in transforming Blue Note Records from a catalog-oriented business into a new artist-centered business, increasing its revenue significantly within three years. He also directed marketing efforts that enhanced brand awareness through innovative campaigns.
Education and Expertise
Zach Hochkeppel studied at the University of Pennsylvania, focusing on European History and Literature from 1990 to 1994. His educational background complements his extensive experience in the music industry, providing him with a broad perspective on cultural and historical contexts that influence marketing strategies in music.
Achievements in Artist Development
During his career, Hochkeppel has been instrumental in launching and developing artists' careers. Notably, he oversaw the launch of Norah Jones's career while at EMI Jazz & Classics, which resulted in over 40 million albums sold and nine Grammy Awards. His strategic marketing initiatives have significantly impacted the success of various artists.