Zoë Badley
About Zoë Badley
Zoë Badley is the Director of Hip Hop/R&B Marketing Legacy at Sony Music Entertainment, where she has worked since 2021. With over eight years of experience in digital marketing and brand management, she previously held various roles at Universal Music Canada and other organizations in Toronto.
Current Role at Sony Music Entertainment
Zoë Badley serves as the Director of Hip-Hop/R&B Marketing Legacy at Sony Music Entertainment. She has held this position since 2021 and is based in New York, United States. In her role, she focuses on marketing strategies specifically tailored for the Hip-Hop and R&B genres, leveraging her extensive background in digital marketing.
Previous Experience at Universal Music Canada
Prior to her current role, Zoë Badley worked at Universal Music Canada for several years. She began as a Digital Marketing Coordinator from 2014 to 2016, then transitioned to Associate Manager, Digital Marketing from 2016 to 2018. She later served as Digital Marketing Manager from 2018 to 2021. Throughout her tenure, she contributed to various digital marketing initiatives and strategies.
Early Career and Internships
Zoë Badley started her career with various roles that laid the foundation for her expertise in digital marketing. She worked as a Social Media Intern at The Gladstone Hotel in 2010, followed by an Editorial Intern position at Trend Hunter the same year. She also served as Editor and Social Media Coordinator at The Gladstone Hotel from 2011 to 2012, and as a Copywriter and Blogger at Before Last Call from 2012 to 2014.
Education and Expertise
Zoë Badley studied Journalism at Sheridan College from 2008 to 2010. She has over eight years of experience in digital partnerships, brand management, and content development. Her educational background and professional experiences have equipped her with a strong understanding of digital trends and marketing strategies.
Professional Skills and Attributes
Zoë Badley is recognized as a collaborative team player and an independent leader. She explores new ideas and technologies to foster growth and retention in her marketing efforts. Her approach to work is characterized by a strong work ethic and a commitment to surpassing expectations.