Mathilde Boyé Schwindowsky
About Mathilde Boyé Schwindowsky
Mathilde Boyé Schwindowsky is a Senior Digital Manager at Sopexa USA, where she has worked since 2022. With a background in marketing and digital communication, she has held various roles in notable organizations, including Chelsea Football Club and Decathlon France.
Current Role at Sopexa USA
Mathilde Boyé Schwindowsky serves as the Senior Digital Manager at Sopexa USA since 2022. In this role, she leads content creation efforts, which include organizing photoshoots, managing influencer campaigns, and overseeing freelance work. She is responsible for developing and managing digital projects for a diverse client portfolio, focusing on innovative communication and marketing strategies tailored to each campaign. Additionally, she manages the overall paid media budget and reports on relevant paid media KPIs.
Previous Experience in Marketing
Before her current position, Mathilde worked at several organizations in various marketing roles. She was a Marketing Event Assistant at Agence Mahola from 2012 to 2015. In 2015, she served as a Marketing and Communication Assistant at Chelsea Football Club for five months. She also held positions at Decathlon France as an Associate Manager in Marketing & Digital Communication and as a Project Manager in Marketing & Digital Communication from 2016 to 2018.
Educational Background
Mathilde pursued her education in marketing and international trade. She studied at IUT de Bayonne et du Pays basque, achieving a DUT in Business and Marketing Techniques in 2012. She continued her studies at Formasup Campus, earning a Bachelor in Marketing & International Trade in 2014. Additionally, she studied at OMNES Education, where she is working towards a Master of Science in Marketing and Communication Digital, e-Business, which she began in 2015.
Digital Marketing Expertise
Mathilde has extensive experience in digital marketing, having managed budgets exceeding 1.2 million dollars for various projects. She has implemented and managed social media strategies across platforms such as Instagram, Facebook, TikTok, Pinterest, and YouTube. Her role has involved identifying trends and exploring new collaborative opportunities in digital marketing, as well as playing a leading role in new client pitches on behalf of the digital team.
Early Career Experience
Mathilde's early career included various assistant roles in marketing and commercial sectors. She worked as an Assistant Marketing at Biarritz Olympique Pays Basque for two months in 2014 and as an Assistant Commercial at PADI for one month in 2013. These positions contributed to her foundational knowledge and skills in marketing and communication.