Mathilde Schwindowsky Boyé
About Mathilde Schwindowsky Boyé
Mathilde Schwindowsky Boyé is a Senior Digital Manager currently working at Sopexa USA in New York. She has extensive experience in digital marketing, having held various roles at notable organizations including Decathlon France and Chelsea Football Club.
Current Role at Sopexa
Mathilde Schwindowsky Boyé serves as the Senior Digital Manager at Sopexa USA, a position she has held since 2022 in New York, United States. In this role, she is responsible for overseeing digital marketing strategies and initiatives, focusing on enhancing brand visibility and engagement across various platforms.
Previous Experience at Decathlon France
Prior to her current role, Mathilde worked at Decathlon France in various capacities. She served as a Project Manager for Marketing & Digital Communication from 2016 to 2018 in Hendaye, Nouvelle-Aquitaine, where she managed budgets exceeding 1.5 million dollars for digital marketing projects. Additionally, she held the position of Associate Manager in the Marketing & Digital Communication department for 9 months in 2016 at the Water Sports Center by Decathlon.
Marketing and Communication Background
Mathilde has a diverse background in marketing and communication, having worked as a Marketing and Communication Assistant at Chelsea Football Club for 5 months in 2015 in London. She created and oversaw content for multichannel social media campaigns, including managing internal and external photoshoots. Earlier, she was an Assistant in marketing at Biarritz Olympique Pays Basque for 2 months in 2014.
Education and Qualifications
Mathilde has pursued extensive education in marketing and international trade. She achieved a Bachelor in Marketing & International Trade from Formasup Campus in 2014. She is also studying for a Master of Science in Marketing and Communication Digital, e-Business at OMNES Education since 2015. Additionally, she obtained a DUT in Business and Marketing Techniques from IUT de Bayonne et du Pays basque in 2012.
Experience in Digital Marketing Campaigns
Throughout her career, Mathilde has led influencer campaigns, managing brief creation, negotiations, and contracts. She has developed and managed digital projects for a diversified client portfolio, focusing on creating innovative communication and marketing strategies tailored to each campaign. Her experience also includes working as a Marketing Event Assistant at Agence Mahola from 2012 to 2015.