Iole Pezzuto
About Iole Pezzuto
Iole Pezzuto serves as the Director of Scientific and Product Communication at SOPHiA GENETICS, where she has worked since 2020. She has a strong academic background in biotechnology and extensive experience in scientific communication and project leadership.
Work at SOPHiA GENETICS
Iole Pezzuto has held the position of Director, Scientific and Product Communication at SOPHiA GENETICS since 2020. In this role, she is responsible for overseeing scientific communication strategies and product messaging. Prior to this, she served as Scientific Communication Manager for eight months in 2019. Pezzuto has also worked as a Scientific Communication Specialist from 2016 to 2019. Her responsibilities included understanding customer expectations to guide promotional activities and developing go-to-market strategies for oncology and rare diseases. She has built partnerships to create effective co-marketing plans and collaborated with the PR and Event team to improve the return on investment for promotional activities.
Education and Expertise
Iole Pezzuto holds a Bachelor's degree in Pharmaceutical Biotechnology from Università degli Studi di Bari, where she studied from 2003 to 2006. She furthered her education with a Master's degree in Medical Biotechnology and Molecular Medicine at the same institution from 2006 to 2008. Pezzuto completed her Doctor of Philosophy (Ph.D.) at the University of Lausanne, focusing on Cardiovascular and Metabolism from 2009 to 2014. Her academic background provides a strong foundation for her expertise in scientific communication and product strategy within the biotechnology sector.
Previous Work Experience
Before her tenure at SOPHiA GENETICS, Iole Pezzuto worked as a Scientific Project Leader at Vivactis Switzerland from 2015 to 2016. In this role, she managed scientific projects within the healthcare sector. Additionally, she served as Assistant Partnership Director at Biowebspin for six months in 2014-2015, where she contributed to partnership development. Her diverse experience across various roles in scientific communication and project leadership has equipped her with a comprehensive understanding of the biotechnology landscape.
Professional Contributions
Throughout her career, Iole Pezzuto has made significant contributions to the field of scientific communication. At SOPHiA GENETICS, she has developed go-to-market strategies for oncology and rare diseases, enhancing the company's market presence. She has also focused on understanding customer expectations to inform promotional activities. Her collaborative efforts with the PR and Event team have aimed to optimize promotional investments, demonstrating her commitment to effective communication and marketing strategies in the biotechnology industry.