Ken Freedman
About Ken Freedman
Ken Freedman serves as the Chief Revenue Officer at SOPHiA GENETICS, where he has worked since 2022. He has a background in mass communications and extensive experience in sales leadership across various companies.
Work at SOPHiA GENETICS
Ken Freedman serves as the Chief Revenue Officer (CRO) at SOPHiA GENETICS, a position he has held since 2022. Based in Boston, Massachusetts, he oversees various functions including Clinical Sales, Sales Operations, Sales Enablement, Sales Success, and Customer Support on a global scale. His role focuses on driving revenue growth and enhancing customer engagement through strategic initiatives and operational excellence.
Professional Experience Prior to SOPHiA GENETICS
Before joining SOPHiA GENETICS, Ken Freedman held significant roles in various organizations. He was the Executive Vice President of Sales Americas at Naviga, a Vista Equity Company, from 2019 to 2021, where he led his team to achieve over quota for seven consecutive years. Prior to that, he worked as Vice President of Market Development at NEWSCYCLE Solutions from 2014 to 2018, and as Executive Vice President at FileFlow Technologies AS in 2000.
Education and Expertise
Ken Freedman earned a Bachelor of Arts degree in Mass Communications from the University of Massachusetts Amherst. His educational background supports his expertise in identifying and capitalizing on emerging market trends, which contributes to reducing revenue churn. His knowledge in sales methodologies, particularly the implementation of MEDDPICC at Naviga, has been instrumental in delivering high-quality sales results.
Achievements in Sales Leadership
During his tenure at Naviga, Ken Freedman significantly grew Net New Annual Recurring Revenue (ARR) by six times. His leadership in sales strategy and execution has been recognized for its effectiveness, particularly in implementing structured methodologies that enhance sales performance. His experience in leading teams and driving results has established him as a notable figure in the sales domain.