A K Cua, Cdpa

Sr. Product Designer @ Sopra Banking Software

About A K Cua, Cdpa

A K Cua is a Senior Product Designer with extensive experience in usability engineering and user experience design. He has worked at notable companies such as Tata Elxsi, Samsung Electronics, and currently Sopra Banking Software, where he focuses on creating user-friendly products across various platforms.

Work at Sopra Banking Software

Currently, A K Cua serves as a Senior Product Designer at Sopra Banking Software, a position held since 2022. In this role, Cua focuses on enhancing user experience through effective design strategies. The work environment is hybrid, allowing for flexibility in work arrangements. Cua's responsibilities include overseeing product design processes and ensuring that the final outputs align with user needs and expectations.

Previous Experience at Tata Elxsi

A K Cua worked at Tata Elxsi as a Designer from 2008 to 2011. During this three-year tenure in Bangalore Urban, Karnataka, India, Cua contributed to various design projects, gaining valuable experience in the field. This role laid the foundation for Cua's future endeavors in product design and user experience.

Experience at Samsung Electronics

From 2012 to 2022, A K Cua held the position of Lead User Experience Designer at Samsung Electronics. Over the course of ten years, Cua was involved in numerous projects that focused on enhancing user interaction with products. This experience further developed Cua's skills in usability engineering and design methodologies.

Education and Expertise

A K Cua earned a Bachelor's degree in Business/Commerce from Delhi University. This educational background supports Cua's understanding of market needs and user behavior. Cua possesses strong skills in usability engineering, automotive dashboard application design, and PET (Persuasion, Emotion, and Trust) Designs, which aim to enhance user engagement through emotional and persuasive techniques.

Research Methodologies and Design Skills

A K Cua has a solid background in research methodologies, which informs data-driven design decisions. This expertise is complemented by experience in concept creation and ideation for visual display applications across various platforms, including TV, refrigerators, and mobile apps. Cua's diverse skill set contributes to creating user-friendly products that meet the needs of end-users.

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