Aurélie Bereau Adelise
About Aurélie Bereau Adelise
Aurélie Bereau Adelise serves as the Head of Global Field Marketing at Sopra Banking Software, where she manages event campaigns and external communications. With a strong background in product marketing and team leadership, she drives lead generation and oversees a team of field marketers across multiple countries.
Current Role at Sopra Banking Software
Aurélie Bereau Adelise serves as the Head of Global Field Marketing at Sopra Banking Software, a position she has held since 2022. In this role, she is responsible for developing and executing the field and event marketing strategy across EMEA and internationally. She leads a team of 10 field marketers, focusing on creating awareness, building pipelines, and driving revenue growth. Additionally, she manages event campaigns and external communications, ensuring alignment with the company's overall business objectives.
Previous Experience at Sopra Banking Software
Before her current role, Aurélie Bereau Adelise worked at Sopra Banking Software as the Head of Product Marketing for Banking Processing Solutions from 2018 to 2022. During this time, she was involved in securing annual budgets, tracking spending, and optimizing marketing investments. She also contributed to sales enablement programs and product launches, aligning marketing efforts with the company's strategic goals.
Career Background in Marketing and Management
Aurélie Bereau Adelise has a diverse career background in marketing and management. She previously held various roles at O.R.System, including Product Manager and Owner, Global Head of Pre-Sales Strategy and Operations, and Channel Account Manager in Brazil. Her experience also includes a brief tenure at Groupe Financière Duval as a Property Developer in Residential Investment and as an Account Manager at Groupe Crédit Agricole in Corporate and Investment Banking.
Education and Academic Qualifications
Aurélie Bereau Adelise studied at Université Paris Dauphine - PSL, where she earned a Master's Degree in Economics and Financial Engineering. Her studies in Financial Market and Economics spanned from 2006 to 2011, providing her with a strong foundation in economic principles and financial analysis that supports her current roles in marketing and management.
Event Management and Marketing Strategy
In her current position, Aurélie Bereau Adelise oversees the end-to-end delivery of events, from conception to on-site management and post-event analysis. She drives lead generation and creates experiences through various events, including tradeshows, customer summits, conferences, roadshows, and seminars. Her efforts contribute to increasing brand awareness and fostering a loyal customer base for Sopra Banking Software.