Christelle Bidault
About Christelle Bidault
Christelle Bidault serves as the Director of Product Design at Sopra Banking Software, where she focuses on utilizing technology to enhance customer outcomes. With a background in digital strategy and extensive experience in stakeholder management, she has held various roles in financial institutions, including positions at Santander UK and CAT Financial Products AG.
Current Role at Sopra Banking Software
Christelle Bidault serves as the Director of Product Design at Sopra Banking Software, a position she has held since 2021. In this role, she focuses on creating innovative product designs that enhance user experience and meet customer needs. Based in London, England, she leads a team dedicated to developing customer-centric solutions that align with the company's strategic goals.
Previous Experience at Santander UK
Prior to her current role, Christelle Bidault worked at Santander UK for several years in various capacities. She served as a Digital Proposition and Development Manager from 2010 to 2017, followed by a position as Senior Digital Proposition and Performance Manager from 2017 to 2019. Additionally, she was a Consultant and Work Stream Leader from 2008 to 2010. Her tenure at Santander UK involved driving digital marketing strategies and enhancing customer propositions.
Education and Professional Development
Christelle Bidault has a strong educational background in business and management. She holds a Master of Science (MSc) in E-Commerce from The University of Hong Kong. She has also participated in various professional development programs, including the Women Leadership Program at Santander and the Project Management Program at Steria Project Institute. Furthermore, she is a member and mentee of the 30% Club, focusing on business and commerce.
Expertise in Stakeholder Management
Christelle Bidault possesses extensive experience in stakeholder management across various organizational levels. Her ability to engage with stakeholders effectively has been crucial in delivering large-scale initiatives and transformation projects. She is known for her strategic thinking and her focus on using technology to reshape business models, resulting in more inclusive and meaningful customer outcomes.
Contributions to Digital Marketing and Thought Leadership
In addition to her professional roles, Christelle Bidault has contributed to the field of digital marketing, particularly within financial institutions. She has authored an article on reducing customer acquisition costs, showcasing her expertise in developing strategies that drive growth and improve customer engagement. Her work reflects a commitment to advancing industry practices through innovative thinking.