Dana Webster
About Dana Webster
Dana Webster is a Product Marketing Director specializing in financing, with extensive experience in integrated brand marketing strategies for small to medium-sized businesses. She has held key positions at various companies, including Sopra Banking Software and Cassiopae, and possesses strong project management and leadership skills.
Work at Sopra Banking Software
Dana Webster has served as the Product Marketing Director - Financing at Sopra Banking Software since 2018. In this role, she focuses on developing and implementing marketing strategies that enhance the visibility and effectiveness of financing solutions. Her responsibilities include overseeing marketing communications and ensuring alignment with the company's overall objectives. Dana's experience in the financial sector contributes to her ability to create targeted marketing initiatives that resonate with the intended audience.
Previous Experience at Nurenu Brand Marketing
Before joining Sopra Banking Software, Dana Webster worked at Nurenu Brand Marketing as the Director of Market Strategist and Account Services from 2008 to 2013. During her five years in this position, she developed integrated brand marketing strategies aimed at supporting the growth of small to medium-sized businesses. Her role involved collaborating with clients to understand their needs and crafting tailored marketing solutions.
Background at Cullinet Software
Dana Webster held the position of Applications Product Marketing Manager at Cullinet Software from 1987 to 1991. In this capacity, she was responsible for managing product marketing initiatives and developing strategies to promote software applications. Her work contributed to the company's marketing efforts and helped establish a strong market presence during her tenure.
Education at Cornell University
Dana Webster studied at Cornell University from 1978 to 1982, where she completed her undergraduate education. The knowledge and skills acquired during her time at Cornell have informed her professional approach and contributed to her expertise in marketing and business strategy.
Skills and Specializations
Dana Webster possesses strong organizational, motivational, and creative skills, which enable her to lead teams effectively. She has excellent project management capabilities that ensure marketing projects are completed on time and meet their objectives. Dana specializes in creating marketing communications and copywriting that emphasize the unique aspects of companies, products, and services, enhancing their market appeal.