Faseeha Taj
About Faseeha Taj
Faseeha Taj is a Product Marketing Manager at Sopra Banking Software, where she has worked since 2021. She has a background in marketing and content creation, with experience in fintech and digital banking solutions across multiple companies and countries.
Current Role at Sopra Banking Software
Faseeha Taj serves as a Product Marketing Manager at Sopra Banking Software, a position she has held since 2021. In this role, she has developed a strategic framework for launching new fintech products, enhancing market penetration. She has implemented data-driven marketing campaigns that have significantly increased user acquisition for the company's SaaS products. Additionally, she has led a project to revamp the value proposition messaging, aligning it with current market demands. Her contributions have played a key role in optimizing digital banking solutions, resulting in improved customer engagement.
Previous Experience in Marketing and Content Creation
Prior to her current position, Faseeha Taj held various roles in marketing and content creation. She worked as a Marketing Executive at Fidor Solutions from 2020 to 2021 in Dubai, where she contributed to marketing initiatives. Before that, she was a Content Writer at RootCode Technologies Pvt Ltd for five months in 2018. Her experience also includes a role as an SEO Analyst at Chartercross Capital Management from 2019 to 2020, where she focused on search engine optimization strategies. Additionally, she completed internships at Rayies Global Solutions and Pervazive Inc. in Bangalore.
Educational Background
Faseeha Taj has a strong educational background in engineering and marketing. She earned a Bachelor of Engineering (B.E.) in Computer Science from N M A M Institute of Technology, NITTE, from 2013 to 2017. Following her undergraduate studies, she pursued a Master's degree in International Marketing at Edinburgh Business School, Heriot-Watt University, from 2020 to 2021. In 2022, she furthered her expertise by studying at the Product Marketing Alliance for 11 months, focusing on product marketing strategies.
Contributions to Fintech Industry
Faseeha Taj has made significant contributions to the fintech industry through her work at Sopra Banking Software and her previous roles. She played a key role in creating a comprehensive market analysis report that identified emerging trends in the fintech sector. Her efforts in developing marketing strategies and optimizing digital banking solutions have contributed to enhanced customer engagement and market positioning for the products she has worked on.
Published Work
Faseeha Taj authored an article titled 'Delivering delightful customer journeys,' published on March 27, 2024. This work reflects her insights and expertise in customer experience and marketing strategies, contributing to the ongoing discourse in the field of product marketing.